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Merchants, Click Below To Login
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Darrin
Ginsberg, Founder & Chairman
Heather Ginsberg, Founder
In 1989, the Ginsberg’s were seeking a way to accept credit cards for their
home-based business. Their request, however, was denied because
they did not meet the requirements set by the bank. As a result,
the Ginsbergs started a company that specialized in electronic
processing and catered to small- to medium-sized businesses. The
company, which became E-Commerce Exchange in 1998, presently has
over 200 employees in offices nationwide. Despite their growth,
Darrin and Heather remember their roots and are determined to help
mom and pop shops establish themselves in the electronic age.
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Scot Ross, Chief Executive Officer
As CEO of E-Commerce Exchange, Scot Ross brings to the table extensive experience in strategic and business planning
and in implementation of business plan objectives.
Prior to joining ECX, Ross was vice president, chief financial officer and corporate secretary to the board of directors
at Brea, Calif.-based Fresh Start Bakeries, Inc., where he worked extensively on a successful management-led buyout.
Additionally, he was responsible for treasury, risk management, strategic planning, operating budgets, MIS systems,
acquisitions, capital planning and investment worldwide.
Ross received a bachelor’s degree in business administration from the University of Southern California. A Certified
Public Accountant, he is a member of the California Society of CPA’s and the American Institute of Certified Public
Accountants.
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Paul Rianda, Senior Vice President and General Counsel
Paul Rianda is E-Commerce Exchange's first vice president and general counsel.
In his new position, Rianda handles all legal issues for the company. He also
assists in the general and day-to-day management of ECX. Rianda's duties are
an extension of his responsibilities as a business transactional and litigation
attorney. Before joining ECX, Rianda was an attorney with Kring and Brown, an
Irvine-based law firm, where he served as the company's outside general counsel
for the past four years. Rianda received his J.D. from the University of California,
Hastings College of Law. He has a bachelor's degree in accounting from California
State University, Long Beach. Rianda resides in Costa Mesa, Calif.
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